Why work with Outsource?

Outsource is a specialist B2B and ICT channel marketing agency that offers integrated solutions for organisations selling complex, high-value products or services.

We’re a flexible, scalable resource

Our team is drawn from a mixture of digital marketing specialty backgrounds,

We service organisations in Australia, New Zealand, Canada, the US, the UK and EMEA.

Outsource is part of The Recognition Group, one of Australia’s largest groups
of privately-owned public relations and marketing agencies, which also
includes Recognition PR, Sovereign, and Write Away Communication.

Our team of consultants, marketing project managers, data experts, event managers, contact centre agents, designers, web developers and content writers is your extended marketing and sales support team.

We’re a flexible, scalable resource which can provide as much of your marketing support function as you need.

Clients work with Outsource because we understand the unique challenges of a B2B sales environment. We know the buyers’ journey requires an integrated approach that leverages content, social platforms, SEO, SEM, events, websites, campaign landing pages, email and everything in between.

Many of our clients are in the IT sector, and we have a strong history working for vendors, distributors and partners of all kinds.

Our team is drawn from a mixture of digital marketing specialty backgrounds, corporate communications and B2B marketing roles.

We service organisations in Australia, New Zealand, Canada, the US, the UK and EMEA.

Who owns the business?

There are two directors, Adam Benson and Elizabeth Benson, who own the company (and also own its sister PR firm Write Away Communication and B2B PR firm, Recognition PR as well as the social enterprise, Full Time Woman).

Elizabeth Benson
Chief Executive Officer

Adam Benson
Chief Visionary Officer

Our management team

Liz Benson – Chief Executive Officer

Liz is the chief executive officer of The Recognition Group, including Outsource, Recognition PR, Sovereign, and Write Away Communication. Liz is a Fellow of CPRA (formerly PRIA), College of Fellows, a member of EO, and a 2019 Telstra Business Women’s Awards Finalist. She has more than 25 years of PR agency and in-house experience. Liz was a major contributor to the CPRA education framework, which provides a guide for the development and management of education programs for the PR industry.

Adam Benson – Chief Visionary Officer

Adam has a wealth of marketing and PR experience and regularly consults clients on strategic communication and marketing issues. As chief visionary officer, he provides director-level support to the team at The Recognition Group, oversees staff development, and spearheads business development for the group. Adam is a Fellow of CPRA, College of Fellows, and an EO member.

Michelle Taylor – Group account director

Michelle provides strategic support to the Write Away Communications team. With more than 15 years of B2B marketing and PR experience, Michelle is responsible for account planning and strategy, consulting, crisis and issues support, budget management, team training, and supporting the team on all elements of campaigns.

Samantha Lenton – Operations manager

Samantha Lenton has spent more than 25 years helping organisations that sell technical, high-value B2B products and services communicate their offerings in a compelling way. As head of operations and AI, Sam ensures The Recognition Group team has the people, processes, and technology required to deliver exceptional client experiences.

Glenn Badke – Finance manager

Glenn has more than 25 years of experience managing financial operations for various organisations. As head of finance, Glenn provides commercial support to the team at The Recognition Group.

Talitha Isnard – HR Manager

Talitha has more than 12 years of experience managing various administrative functions in B2B organisations. As HR manager, Talitha manages the team’s development including training and engagement using the CPRA education framework.