“No-one should start marketing without a plan, but sometimes knowing where to start or what to do next is not so clear. A great consultancy listens, learns and then offers advice based on proven experience.”
Securing strategic accounts is crucial to business success. However, achieving this takes time and a focused effort from the marketing team. This can become difficult when building ABM campaigns for multiple target accounts, while maintaining ongoing broader top-, middle- and bottom-of-funnel campaigns.