Professional awards writing support services
For organisations that operate in the business-to-business (B2B) environment and sell complex, high-value products or services, it can be challenging to communicate your successes and point of difference in a simple and effective way. However, winning business awards, or even just being shortlisted, can be an effective way that demonstrates your credibility to customers, partners, the media, and the general public.
Award wins, shortlists, and nominations can indicate that an organisation or individual is outstanding in the field and can help to give your business a competitive edge when it comes to securing new sales or partnerships. This is especially true if the award or recognition comes from a respected source, such as an industry body, a customer, or a partner that works with multiple vendors. As such, it’s critical that your overarching brand and communications strategy includes submitting your organisation and leaders for awards (and, ideally, winning them).
How writing awards can boost your business profile
Awards are one of the most effective ways to showcase the groundbreaking, innovative work your company does. It’s also a useful way to align your business with other industry-leading vendors and organisations. Typically, the types of awards that businesses apply for often fall into three key categories:
Partner awards
Demonstrate the value of your organisation to the companies you work with. A partner award win can position your organisation as a leading partner, strengthen your business relationships, and help to secure joint customer wins.
Industry awards
Demonstrate the value of your organisation to the companies you work with. A partner award win can position your organisation as a leading partner, strengthen your business relationships, and help to secure joint customer wins.
Media awards
If you want to engage with target industry and business publications, media awards are critical. A media award win will ensure you achieve coverage within the media outlets that you need to be seen in and can help to bolster your recognition and profile with key journalists and media houses.
Utilise professional awards writing services to increase your chances of success
To win awards and stand out from the competition, you must tell your story in a compelling way. For a successful award submission, you need to tell a convincing story about your success and achievements in supporting your clients.
Engaging the award writing services of an experienced integrated marketing and communications agency can help your organisation create strong submissions every time. They can also help you track relevant awards to ensure you don’t miss any potential opportunities.
When it comes to awards writing, we are your trusted advisors
We provide award submission guidance and copywriting agency support, including:
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responding to criteria in an accurate and unbiased way
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ensuring submissions are direct and compelling
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comprehensive proofreading to eliminate potential spelling and grammatical errors in submissions
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review submissions to ensure they are delivered on time, adhere to relevant word and character limits, and are in the correct formats.
What do we do differently?
We focus our award writing services on:
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telling a powerful story while avoiding jargon
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showcasing business achievements and successes accurately, with supporting, quantifiable evidence and results
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showcasing how you continue to achieve the best customer results and demonstrating what sets your organisation apart.
How do we elevate awards submissions for you?
Our industry expertise lets us:
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understand what award judges look for when they review submissions
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tell meaningful stories that demonstrate why your business is award-worthy
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capture judges’ interests and present high quality award submissions
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curate submissions that ensure alignment between the award criteria and your organisation
Three key factors to consider when preparing an awards submission:
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Customer/partner approval: do you have a strong customer or partner story you’d like to tell? Reach out to them first to ensure you have permission to submit their name as part of an award submission. Investing time, money, and resources into a submission only for the partner to say no last minute can be costly in more ways than one.
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Information: do you have all of the information you need to create a compelling award submission? Take your time to review the eligibility and submission criteria to ensure your project or customer story fits the bill. Failing to meet the brief for an award submission means you’ll most likely fail to win.
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Time: do you have enough time to collect all the relevant information, supporting metrics, and approvals you need to create a winning award submission? You’ll need to ensure that you have enough time to craft a high-quality submission and put it through the requisite approvals before submitting it for consideration.
Making these considerations ahead of time will help you with writing submissions that give your business every chance of success. However, simply meeting eligibility criteria and deadlines isn’t always enough to secure a win.