“The Google Ads platform continues to grow and offer new, powerful ways to reach your target audience. Search advertising is what most people are familiar with but retargeting and the Google Display Network are critical too.”
The Google Ads platform covers a number of different advertising options. Not every option is relevant for B2B firms focused on solving specialist problems for selected audiences. Equally, failing to invest in the right Google Ads program can limit the effectiveness of other campaigns that drive traffic to your website and generate leads.
