“Marketing automation platforms like Marketo and Hubspot often promise a lot but it does take planning, technical skills and a lot of content to make them really fly. We regularly help clients bring their systems back to life and delivering what they were supposed to.”
Marketing automation platforms can deliver a huge amount of value when they’re fully deployed and operating well. The challenge is that they need a level of technical skill, planning and plenty of content to be truly effective, and that commitment can be hard to maintain. We help companies maximise the value of their marketing automation platform.