Accessing MDF isn’t always straightforward. Vendor programs often require significant amounts of time and effort to access and manage. It’s not uncommon to leave available funds untouched due to program compliance requirements or the level of marketing campaign experience required.
Outsource provides B2B IT marketing support specifically designed to help partners like you take advantage of the funds you’re eligible for.
If you:
then Outsource can help.
Outsource offers a unique IT channel marketing support service designed to help you make the most of your available vendor funds. Our experienced team will:
Vendors want you to use the funds you’ve accrued or are eligible for; they want you to build a pipeline for their products.
Some vendors will fund up to 100% of the cost of running pipeline generation campaign.
Most vendors score partners higher in business reviews if they invest in professional lead generation and marketing campaigns.
You will build a more competitive and profitable business if you invest in marketing and lead generation on a sustained basis.
Outsource is your scalable, marketing resource that adapts to meet your changing business needs. Outsource will build and run vendor-funded lead generation campaigns for an agreed set number of hours or budget each month.
We design and execute custom marketing programs. We are expert in working with all marketing channels including paid and organic LinkedIn, SEO, Google Search and Display Network, design and original copywriting as well as email marketing, marketing automation management and website development and optimisation.
An experienced marketing account manager will work with you, and the rest of the team will handle technical execution. This means you have complete visibility and control over your marketing spend but don’t need get bogged down in the minutiae of executing plans.
We’ll start with a consultation to discuss your needs, target market, and available vendor funds or eligibility to apply for funds. This will help us create an effective marketing and lead generation program designed to comply with vendor funding requirements and increase your chances of receiving approval.
Once we understand your needs, we’ll work with you to create a customised marketing plan tailored to your business and target audience. We’ll identify the most effective channels to reach potential partners and create the necessary collateral and materials to support the program. We’ll also liaise with your vendor and distributor marketing contacts to access relevant marketing assets and tools.
After finalising the marketing plan and receiving approval, we’ll execute your campaign to a high professional standard using local resources. This includes copywriters, designers, and digital marketers who specialise in B2B ICT campaigns. We’ll track leads, monitor partner activity, and provide ongoing support and training to partners. Finally, we’ll provide you with detailed reports that meet vendor or distributor proof-of-execution requirements..
The team at Outsource works alongside vendors, distributors and partners across Australia and New Zealand every day creating and executing a range of IT channel marketing and lead generation activities to the professional standards they demand. Outsource understands why and how end customers buy technology and services and we know how to create unique selling propositions that generate qualified opportunities.
MDF programs should strive to put the partner experience at their core.
When applying for an MDF program, partners should ensure that their plans for funds work towards their overall strategic objectives. Discover how to overcome common challenges and maximise opportunities with support from an expert B2B marketing agency.
Download our whitepaper.
