Management and marketing teams need to be nimble, rapidly redesigning how their business moves forward successfully and adapting to change. Few people wants to add costs to their business at the moment, so how can you scale your marketing without increasing your headcount?
Start digital
It’s easy to start with the things that are going to have impact quickly and are ‘always on’, such as:
- your website
- social media
- customer database.
Nail the website
A good website is an absolute minimum. What you do on every other digital platform will lead customers to your website. If this isn’t right, you’ll lose opportunities for lead conversion. Getting it right means articulating your messages, having a great user experience and optimising the content.
Know your audience. What are they looking for, and can they easily find it or contact you? Is the path to purchase simple? The answers to these questions will determine how successfully you can convert website visitors into customers.
What channels?
While tweaking your content, you should also consider which channels your business needs to invest in to make a difference. For B2B organisations, it’s probably LinkedIn. For B2C, it may be Facebook or Instagram. A digital strategy should also consider Google Ads and Google Display Network campaigns.
Digital is currently the go-to place for marketing, so the media spend behind your campaigns must be sufficient to let your business compete.
Promote your content regularly
Customers and prospects need to know that you’re still operating and can deliver the solutions they need. However, one LinkedIn post or eDM is not going to be enough to reach your audience, who are all online at different times and may simply miss your messages among the many they are getting. Consistent, relevant content is key to ensuring brand engagement.
The world is changing quickly, and businesses need to act quickly to remain relevant. Leveraging the skills of an agency can let you build and execute marketing programs which can scale as needed. By working with an agency, you can maximise your return on investment and keep your sales pipeline healthy.
To find out how you can develop and launch a full-scale marketing program with minimal effort on your end, contact us today.
