Align your teams and go-to-market strategy with clear, concise, and consistent messaging that articulates how your solution can help solve customer challenges.
It’s not unusual for business-to-business (B2B) brands to communicate in multiple, haphazard ways. This is often because a clear value proposition has not been articulated, leaving everyone in an organisation—from sales executives to the CEO—to formulate their own messages and narratives. The result is that prospective customers are left unsure about what your business is selling, the value you offer them, and why they should care.
This is compounded by the fact that, while most businesses understand the fundamental problem they are solving and who they are solving it for, this information is not always clearly communicated. Every customer wants to know that their challenges are understood and that there is alignment between your solutions and their problems. Ultimately, they want to de-risk their buying decision.
The Key Message Development Program helps B2B organisations create a compelling and consistent messaging framework that clearly articulates the differentiators of a solution and how it solves a customer’s key pain points.
The Key Message Development Program will help you:
uncover key customer challenges
unlock siloed internal expertise
align sales and marketing
genuinely differentiate in the market.
In business today, B2B organisations are easily commoditised. Audiences believe they know what you do and what you can offer them because of everyone else’s messages.
While most organisations understand the fundamental problem they are solving, and who they are solving it for, this information is not always clearly articulated in a way that shows customers that their challenges are understood and that there is alignment between an organisation’s solutions and their problems.
Through the Key Message Development Program, we uncover and articulate the challenges your customers are facing, proving to clients that:
you understand their industry and organisation
you recognise the real challenges they are facing
you know how your solution helps to solve those challenges.
The Key Message Development Program can help you with:
A message framework can help you with:
Aligning your sales and marketing messages can help you with:
Kicking off with a tailored, insights-led workshop to uncover core customer pain points and your product or service’s key differentiators, Outsource’s dedicated team of marketing, content, and B2B sales experts will guide your team to create a compelling and consistent story that will become the foundation of your go-to-market strategy.
The Key Message Development Program is a powerful tool that:
The Key Message Development Program will unlock internal expertise, ensure key insights are not siloed in your organisation, and align sales and marketing messages.
Discover how to increase high-quality leads and prove to prospective customers you have the solutions they need.
Download our brochure.
